Importance of the Brand

Importance of the Brand

The word "brand" became trendy in the last few years. It seems as if everyone and everything has a brand nowadays. And with that, the term "rebrand" came to the surface. So is rebranding really possible? Brand is more than just a logo, it's your company's reputation, as Seth Godin put it, "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.” So when a company tries to rebrand, does it try to change consumers' set of beliefs about it? Is it really possible?

So run your business as if you don't get to redo it. Your customers are watching and creating their set of beliefs about what your company stands for. Orcatec Software helps you look professional, efficient, and tech-savvy. It will also help you eliminate the mistakes companies usually make when relying solely on paper trail for their invoicing, scheduling, payments, etc.. Get in contact with one of our account specialists today so they can walk you through the process of signing up.

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